Exploring Neubaugasse

Mariahilfer Strasse is one of the main shopping streets in Vienna. A younger set shops in this area, compared to the city centre. The best-known brands can be found here, from Mango to Diesel. But if you prefer to rummage in smaller shops, then make a detour to Neubaugasse in the 7th district. Right at the beginning of the street, ebenBERG presents chic fashion made from organically produced fair-trade materials. On the other side of the road at Nfive, international fashion labels such as Filippa K, Vanessa Bruno and American Vintage can be bought.

The styled Brillen.manufaktur a few steps further along offers selected designer glasses from Paul Frank to ic! Berlin in limited editions. Lovers of French fashion get their money's worth at Affaire de Coeur, where the Parisian cult label cop.copine can be purchased. Right around the corner, sophisticated shoes await women and men at shu! The shop, as extravagant as its spelling, makes people with a slightly different taste long for new footwear.

Around the corner in Mondscheingasse, an Eldorado awaits lifestyle fans in the concept store "Park". On 480 square meters and in completely white surroundings, visitors will find international designers such as Ann Demeulemeister and Martin Margiela, as well as Austrian labels ranging from Awareness & Consciousness to Pelican Avenue. In a pretty corner boutique a bit further along Neubaugasse, designer Lena Kvadrat has opened a shop called Art Point, named after her Austrian-Russian label.

A treasure trove in the literal sense is a shop by the name of Lieblichkeiten: from crockery to cushions, from bags to candles. Rummaging in a colorful, happy ambience is on the cards here. A similarly colorful treasure trove is Gloom. Between printed T-shirts and trendy pantyhose, there's a wide offering of humorous money boxes, flip-flops by Pal Frank and little figures from matryoshkas to roly-polys.

7tm: Association of creative fashion shops in the 7th district

7tm: Vereinigung kreativer Modeläden im 7. Bezirk