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Swing into Spring- Vienna: Now or never

TV Spot: Swing into Spring

Stores with architectural wow factor

Labels such as Balenciaga and Vivienne Westwood get fashion lovers’ pulses racing at 2006FEB01, Mühlbauer, Song and PARK. These Viennese shops are well worth a visit for their architecture alone.

Park shop
Room furnishings

Luxurious elegance awaits the fashion-conscious clientele at BEHF-designed 2006FEB01 in Plankengasse, a short distance from St. Stephen’s Cathedral. The simple gray concrete floors and ceilings provide an intriguing contrast to the beige reptile leather wall coverings. Racks finished in polished special steel carry exclusive collections created by Designers such as Alessandro dell'Acqua and Nina Ricci. Bags and shoes are draped decorously over violet seating elements. The generously proportioned changing rooms grab shoppers’ attention with their striking tendril design, and modern chandeliers put 2006FEB01 in the best possible light to ensure a particularly impressive shopping experience.

Architect pairing Kühn Malvezzi have restricted themselves to two-tone black and white at Mühlbauer Mode in Seilergasse a short distance away. Here you can find young Austrian designers alongside British labels including Vivienne Westwood and John Smedley.

A short hop along the Danube Canal and followers of fashion are led to Song in Praterstrasse. Architect Gregor Eichinger has taken his cue from industrial design in this beautiful old building – artistically scraped walls and powerful ceiling lamps give the main room a trashy appeal and put the designs by A.F. Vandevorst, Bernhard Wilhelm and Comme des Garçons in the spotlight. Creations by the highly individual Martin Margiela and by Balenciaga await in the side room.

PARK in the creative Neubau district is already something of a classic with its wall-to-wall white. White not only features on the walls and ceilings at this SPACE+ designed concept store – even the coat hangers are painted white. Downstairs the selection is dominated by avant-garde talents such as Ann Demeulemeester and Bless, while the first floor is given over to Austrian labels including Awareness & Consciousness and Pelican Avenue.

 

2006FEB01

1., Plankengasse 3
tel. +43–1–513 42 22
www.2006feb01.com

Mühlbauer Mode

1., Seilergasse 5
tel. +43–1–513 70 70
www.muehlbauer.at

Song

2., Praterstraße 11–13
tel. +43–1–532 28 58
www.song.at

PARK

7., Mondscheingasse 20
tel. +43–1–526 44 14
www.park.co.at