PiaMia near the Naschmarkt features a very special eye catcher. Here, the airy dresses and shirts hang on branches in lieu of coat hangers. Rings decorated with schillings and groschen recall pre-euro days. Sneaker fans will be pleased to find limited edition pairs of Adidas and Puma shoes. Particularly enticing is the tailor’s workshop in the middle of the boutique where customers can watch owner Susanne Dziadek at work.
Work in progress is the watchword at Ninali in the seventh district, just a few minutes’ walk from the Volkstheater. Austro-Iranian designer duo Nina Kepplinger and Ali Rabbani’s sewing machines are always at the ready. Stock includes purist street wear with eye-catching details such as gathering and flounces.
Sandra Gilles’ la petite boutique has opened its doors in the creative Neubau district. The 28 square meters are space enough for her alluring lace lingerie creations, as well as the Ginettes – cloth shopping bags that take their inspiration from the ordinary sort – and fine nightwear from the Nuit Blanche collection.

PiaMia
5., Schönbrunner Straße 65, tel. +43–1–890 44 72
www.piamia.at
Ninali
7., Neustiftgasse 21
tel. +43–699–1044 46 41
www.ninali.at
la petite boutique
7., Lindengasse 25
tel. +43–699–1923 94 23
www.sandragilles.com

Creative Shops in the 7th District