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From recycling fleece, used men's shirts, tablecloths and bedding, Kamaeleon conjures up tough and environmentally friendly fashion for children from 0 to 6 years of age. The imaginative dresses, pants, jackets, shirts and caps are tailored to grow with the child for two years. Fashion from Kamaeleon is available at mein design on Kettenbrückengasse and at Kinderzimmer. In addition to sustainable fashion, the shops also offer children's books and mostly hand-made toys.
Just as impressive is the colorful and pollutant-free children's fashion for 0 to 6 year-olds from the Viennese children's fashion eco-label pagabei. The pagabei shop has chic things, toys and plush animals from jooloomooloo to discover. The clothing is made from organic cotton and is manufactured under fair conditions.
The shop wienerkind carries international fashion brands as well as its own fashion line for children from 4 years and up, with motifs designed by Urban Arts artists. The fabrics are printed exclusively by hand in Austria with skin-friendly dyes on climate-neutral textiles.
Fee im Glück conjures up velour dungarees and other items of clothing from 100% organic cotton. The clothing is produced in Vienna and in the Weinviertel, and sold in its own concept store and in other shops such as Kinderzeit on Kutschkermarkt.
Sustainable fashion design for the very little ones between 0 and 4 years is offered by Austrian label Maedchenwald. The collection is offered in Vienna at two shops: fairKleidung and be-mom.com.
For relaxed shopping, head to Tioccha Kids, which sells fashion for 0 to 12 year-olds and provides a play and handicrafts area for the little ones.
You can find tips on sustainable fashion for adults here.