Arthur Arbesser designs fashion for Vienna
Arthur Arbesser is a rising star in the international fashion scene. Born and raised in Vienna, the 35-year-old designer now works in Milan. He started his career at Armani and is currently the Creative Director of the Italian fashion label Fay. Since 2013, he has also produced his own fashion designs, for which he always finds inspiration in Vienna.
Arthur Arbesser X Vienna. A Viennese Attire
Vienna is dedicated to Viennese Modernism in 2018. 100 years after the deaths of Gustav Klimt, Egon Schiele, Otto Wagner and Koloman Moser, Vienna is celebrating their impressive works. Inspired by Viennese Modernism, Arthur Arbesser has created a capsule collection for this occasion on behalf of the Vienna Tourist Board. The fashion designer will integrate pieces from the capsule collection into his regular collection.
Presented by the famous photographer Elfie Semotan
To highlight the inspiration for the collection and showcase the anniversary year, Vienna is promoting itself with original fashion photos from the Wiener Werkstätte and presents them in the style of the latest fashion campaigns. A century ago, the photographer Dora Kallmus, also known as Madame d’Ora, worked closely with the Wiener Werkstätte and staged many designs from the fashion department. Now this style is inspiring the famous fashion photographer Elfie Semotan for her shoot of Arthur Arbesser’s special collection. Elfie Semotan is a native Austrian and her photos have appeared in numerous international fashion magazines. The Austrian top models Cordula Reyer and Helena Severin are wearing the exclusive collection “Arthur Arbesser X Vienna” in Elfie Semotan’s fashion spread.
Innovative fabrics by Backhausen
For his so-called “Viennese Attire”, Arthur Arbesser used fabrics from the Backhausen textile manufacturer, which was an important partner of the Wiener Werkstätte. Koloman Moser and Josef Hoffmann founded the Wiener Werkstätte in 1903 together with the industrialist Fritz Waerndorfer and also set the course for its stylistic character. Backhausen still produces upholstery fabrics and drapes based on Wiener Werkstätte designs at its weaving mill in Hoheneich (Lower Austria). Backhausen produced special fabrics with wearable quality for its collaboration with Arthur Arbesser. In new interpretations, the fabrics and patterns continue to surprise even now.
Further information about the collection, the inspiration of Arthur Arbesser, the fashion of the Wiener Werkstätte and lots more photos and videos: