Shoes in the salesroom at Shu!

Exploring Neubaugasse

Mariahilfer Strasse is one of the main shopping streets in Vienna. A younger set shops in this area, compared to the city centre. The best-known brands can be found here, from Mango to Diesel. But if you prefer to rummage in smaller shops, then make a detour to Neubaugasse in the 7th district.

Right at the beginning of the street, ebenBERG presents chic fashion made from organic and fairly traded fabrics. Right opposite, NFive sells well-known international fashion labels such as Filippa K, Vanessa Bruno and American Vintage. Maronski, an Austrian fashion label, has also set up shop here. Vivibag shirts, bags and accessories are sewn around the corner on Richtergasse.

The Brillen.manufaktur a couple of steps further along offers limited editions of selected designer eyewear ranging from Paul Frank to ic! Berlin. The legendary Freitag bags made from old truck tarpaulins are available in the flagship store of the same name.

At Ina Kent, there are cool bags that can be worn in all sorts of ways. Outlandish footwear for women and men awaits right next door at shu!. The shop – as extravagant as its spelling – puts people with a slightly different sense of taste in the mood for new footwear. And the right head covering can be found in the Mühlbauer Hat Manufactory – from the fashionable hat to the stylish cap.

At the joint flagship store of the Swiss eyewear label VIU and the Viennese fashion store We Bandits, the focus is on hand-made limited editions. On the ground floor there are stylish glasses, on the 1st floor the focus is on fashion from Korea. A total of 95 labels are presented here with daring, yet wearable individual pieces.

Around the corner in Mondscheingasse, an Eldorado awaits lifestyle fans in the concept store Park. On an area of 480 square meters and in a completely white ambience, visitors will find international designers such as Ann Demeulemeister and Martin Margiela, as well as Austrian labels from house of the very island’s to Pelican Avenue.

In a pretty corner boutique a bit further along Neubaugasse, designer Lena Kvadrat has opened a shop called Art Point, named after her Austrian-Russian label. And at Bootik 54, sought-after vintage pieces are waiting to be purchased.

7tm: Association of creative fashion shops in the 7th district


Neubaugasse 4, 1070 Wien


Neubaugasse 5, 1070 Wien


Neubaugasse 7, 1070 Wien


Richtergasse 8, 1070 Wien


Neubaugasse 18 , 1070 Wien

Freitag Bags

Neubaugasse 26, 1070 Wien

Ina Kent

Neubaugasse 34, 1070 Wien


Neubaugasse 34 , 1070 Wien

Mühlbauer Headwear

Neubaugasse 34, 1070 Wien

VIU Flagshipstore Wien

Neubaugasse 36, 1070 Wien

We Bandits First Floor

Neubaugasse 36, 1070 Wien


Mondscheingasse 20, 1070 Wien

art point

Neubaugasse 35, 1070 Wien

Bootik 54

Neubaugasse 54, 1070 Wien
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