Exterior view of a shop
© WienTourismus/Margot Hofmann

Exploring Neubaugasse

Mariahilfer Strasse is one of the main shopping streets in Vienna. A younger set shops in this area, compared to the city centre. The best-known brands can be found here, from Mango to Diesel. But if you prefer to rummage in smaller shops, then make a detour to Neubaugasse in the 7th district.

Right at the beginning of the street, ebenBERG presents chic fashion made from organic and fairly traded fabrics. Right opposite, NFive sells well-known international fashion labels such as Filippa K, Vanessa Bruno and American Vintage. Maronski, an Austrian fashion label, has also set up shop here. Vivibag shirts, bags and accessories are sewn around the corner on Richtergasse.

The Brillen.manufaktur a couple of steps further along offers limited editions of selected designer eyewear ranging from Paul Frank to ic! Berlin. The legendary Freitag bags made from old truck tarpaulins are available in the flagship store of the same name.

At Ina Kent, there are cool bags that can be worn in all sorts of ways. Outlandish footwear for women and men awaits right next door at shu!. The shop – as extravagant as its spelling – puts people with a slightly different sense of taste in the mood for new footwear. And the right head covering can be found in the Mühlbauer Hat Manufactory – from the fashionable hat to the stylish cap.

At the joint flagship store of the Swiss eyewear label VIU and the Viennese fashion store We Bandits, the focus is on hand-made limited editions. On the ground floor there are stylish glasses, on the 1st floor the focus is on fashion from Korea. A total of 95 labels are presented here with daring, yet wearable individual pieces.

Around the corner in Mondscheingasse, an Eldorado awaits lifestyle fans in the concept store Park. On an area of 480 square meters and in a completely white ambience, visitors will find international designers such as Ann Demeulemeester and Haider Ackermann, as well as Austrian labels from Petar Petrov to GON.

In a pretty corner boutique a bit further along Neubaugasse, designer Lena Kvadrat has opened a shop called Art Point, named after her Austrian-Russian label. And at Bootik 54, sought-after vintage pieces are waiting to be purchased.

At Kitsch Bitch, you'll find clothing and accessories printed with humorous sayings. Both girls and boys can select from a wide range of sweatshirts, T-shirts, caps and gym bags. There is also smart jewelry, watches and sunglasses. In the same shop, Sight offers young fashion design from Austria, Germany, Italy and Hungary, away from mass-produced goods.

Handschuhe am Neubau is a charming, small specialty store for gloves of every kind, whether leather, silk or wool, as well as for parasols, Knirps umbrellas, and walking sticks. A typical Viennese store, of which there used to be so very many.

ebenBERG

Neubaugasse 4, 1070 Wien
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NFive

Neubaugasse 5, 1070 Wien
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Maronski

Neubaugasse 7, 1070 Wien
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Vivibag

Richtergasse 8, 1070 Wien
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Brillen.Manufaktur

Neubaugasse 18 , 1070 Wien
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Freitag Bags

Neubaugasse 26, 1070 Wien
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Ina Kent

Neubaugasse 34, 1070 Wien
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shu!

Neubaugasse 34 , 1070 Wien
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Mühlbauer Headwear

Neubaugasse 34, 1070 Wien
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VIU Flagshipstore Wien

Neubaugasse 36, 1070 Wien
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We Bandits First Floor

Neubaugasse 36, 1070 Wien
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PARK

Mondscheingasse 20, 1070 Wien
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art point

Neubaugasse 35, 1070 Wien
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Bootik 54

Neubaugasse 54, 1070 Wien
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Kitsch Bitch

Neubaugasse 46, 1070 Wien
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S/GHT

Neubaugasse 46, 1070 Wien
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