Since December 2009, the Tyrolean crystal manufacturer Swarovski has displayed its rich product range in the areas of jewellery, fashion, accessories, interiors, design, optics and world-famous figurines on a total area of 1,200 m² spread over three floors. Visitors to Swarovski Vienna can look forward to interventions by artists and designers, as well as a CrystallizedTM Store, as previously seen in London, New York, Shanghai and the Swarovski Kristallwelten in Wattens, Tyrol. Lovers of handicrafts will enter a veritable paradise adorned with crystal elements in every conceivable color and shape. It is a place brimming with beads and gems ready to be crafted into a unique piece of jewelry. Various techniques in jewellery design can be learnt in special creative workshops under expert instruction.
There is much more to the new Swarovski store at Kärntner Strasse 24 than an impressive interior. The facade is equally spectacular - LED crystal light modules are a real eye-catcher among the shop fronts that line one of the best known shopping streets in Vienna. Art installations are presented in glass cubes that protrude far into the street. The architectural concept was dreamt up by Tyrolean architects Hanno Schlögl and Daniel Süß. The artistic design comes from the hand of André Heller the creative force behind the Kristallwelten in Wattens. Swarovski is the world's leading manufacturer of precision, polished crystals. Its products are used in the worlds of fashion and jewelry, lighting, architecture and interior design.
Installation by Jean Paul Gaultier
On 14 September 2015 Jean Paul Gaultier – also famous as fashion’s enfant terrible – unveiled the installations he designed especially for the cubes – glass oriels in the façade of Swarovski Kristallwelten Store Wien.