Woman wearing fashion by Lena Hoschek

Vienna in Fashion

Petticoat and Rockabilly, dirndl blouses and tattoos: Lena Hoschek has created her very own style for self-confident women. Stars such as Katy Perry wear pieces from the collection of the young Austrian, who studied under Vivienne Westwood. The feminine silhouette in the style of the 1950s is at the center of her designs. Lena Hoschek's fashion is available in a charming flagship store in the 1st district, which shines in the splendor of old Hollywood. Shoes, couture clothing and bridal fashion are also available in the flagship store.

Meanwhile, the Bulgarian Petar Petrov, who lives in Vienna, is an indispensable part of the home-grown fashion scene. His style is shaped by reduction, he uses surprising colors and details. Originally specializing in men's fashion, the designer has had a women's collection for a number of years, which is based on minimalism and special materials. The Concept Store Park carries both women's and men's fashion by Petar Petrov; Liska am Graben only has women's fashion.

Ute Ploier makes men's fashion of the highest standard, which has made her more well-known abroad than in Austria. Her designs, which play with current stereotypes, are available in many shops in Japan and Hong Kong, and in Vienna at her studio in the 5th district. For Autumn / Winter 2015-16, Ute Ploier is also presenting a women's collection for the first time.

Puristic, geographic cuts are typical of the fashion label Brandmair. Designer Claudia Brandmair acquired her dressmaking skills from her mother. Her collection stands for simple, plain and straightforward cuts. Brandmair is available in Vienna at the department store Kaufhaus Wall.

Anita Aigner and Gudrun Windischbauer, the two women behind Schella Kann, are amongst the pioneers of the home-grown fashion scene, as they founded their label in the 1980s. The reduced, high-quality designs are available in their shop on Spiegelgasse.

Michel Mayer is also amongst the pioneers of Viennese fashion. In 1995, she founded her own label of the same name, and since 2001 has been successfully running a business on Singerstrasse. Her feminine fashion is known for its flowing silhouettes, sophisticated drapery and asymmetric cuts. She specializes in eveningwear.

Susanne Bisovsky's degree dissertation in Helmut Lang's masterclass was considered the best of the year. Since then, Bisovsky has developed an inimitable style, taken up traditional motifs and moved into couture. In her Viennese studio, she combines folkloric elements with elegance, or contrasts them with punk. In addition to designing for her own label, she has also already worked for the likes of Helmut Lang, J. C. Castelbajac and Kathleen Madden. The picture of the pretty Viennese woman characterizes her style of fashion: Viennese chic.

Lena Hoschek Flagshipstore

Goldschmiedgasse 7a (Trattnerhof), 1010 Wien

PARK

Mondscheingasse 20, 1070 Wien

Wall

Westbahnstraße 5a , 1070 Wien

Schella Kann

Spiegelgasse 15, 1010 Wien

Michel Mayer

Singerstraße 7 , 1010 Wien

Susanne Bisovsky Salon privé

Seidengasse 13/6, 1070 Wien

 

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