Josef Hoffmann, Cups, blown by the Bohemian manufactory for the Wiener Werkstätte in 1922 and 1923

Enjoyment with style

A wine bottle is much more than just a container – it is a work of art that creates a sense of anticipation and enjoyment before the seal is even broken. And the label is more than a mere identifier: it is a promise.

The artwork on Weingut Lenikus’s lovingly crafted labels pay tribute to the erstwhile inhabitants of the vineyard-covered hills. Primeval animals lived here when the Viennese basin was still a sea, and now shape the soil and the character of the wine.

Meanwhile at Weingut Cobenzl, the labels reflect enduring customs. The perfect accompaniment to Viennese cuisine, these classic wines are adorned with images of the city’s best-known sights. In recent years, grapes have made a stunning return to the historic Liebenpfennig vineyard in the grounds of  Schönbrunn Palace. The results speak for themselves and the Liesenpfennig labels strike a noble tone thanks to Maria Theresa’s portrait.

Made from pinot noir grapes, the elegant Mayer am Pfarrplatz rosé playfully references Schnitzler’s sweet girl from the suburbs. A complete work of art which starts with the salmon pink hue of the wine, continues on the whimsical label, and ends with a taste sensation. And the name: Fräulein Rosé von Dobling.

Jutta Ambrositsch, a newcomer to the industry, labels her products with a healthy dose of individuality, dedication and Viennese humor. Originally a graphic artist by trade she has come up with the simplest of names for her whites: “A Liter of Vienna” – what more could be said than that!

Wine glasses – precious accoutrements

In days gone by down-to-earth folk would raise a toast with simple beakers, while the Imperial Family supped their wine from hand blown goblets. Vienna has a long tradition of quality glassmaking, and the precious glasses once used by the ruling Habsburgs are still brought out for special receptions hosted by the Federal President.

Tableware had a special place in the hearts of the Wiener Werkstätte’s art nouveau designers, chief among them Josef Hoffmann. Working with leading exponents of early modernism, traditional glassmakers Lobmeyr produced numerous sets of glasses which are still manufactured and available to buy today.

A glass for posterity

Lobmeyr, a former purveyor to the imperial court, not only supplies blue-blooded households and the nobility – television royalty Peter Falk (aka Columbo) once dropped in to pick up a souvenir for his wife. Respected designers such as Stefan Sagmeister, Helmut Lang and Ted Muehling continue to collaborate with the capital’s glassmakers to this day. The set brought out by design duo Polka is almost too nice to give as a gift.

The once humble wine tavern beaker now has a cult following. Design label Das Goldene Wiener Herz has made a name for itself with its modern interpretation of a true classic and put its own mark on the traditional Heuriger glass. Finished with real gold, these glasses are highly original and precious souvenirs.


Summer Stage near Rossauer Lände is an unmissable highlight for balmy summer nights. In July it hosts a wine and culture festival. Visitors can sample top wines from numerous Viennese winegrowers and savor Vienna-inspired menus from leading chefs before enjoying readings and live music.

Text: Elisabeth Freundlinger

J. & L. Lobmeyr

Kärntner Straße 26 , 1010 Wien
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Das goldene Wiener Herz - Store

Kirchberggasse 17, 1070 Wien
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Summer Stage

Donaukanal, U4 Rossauer Lände, 1090 Wien
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