Two girls dressed in clothes by Herzilein - Vienna
© Herzilein Wien

Shopping with/for children

Herzilein - Vienna

The timeless, hand-sewn Herzilein Collection is conceived and made in Vienna - and is also only available in Vienna. In addition to its own fashion line for children from 0 to 12 years, the Herzilein shops now also have accessories and gift items to discover.


Bonpoint dresses children from 0 to 12 and girls up to 16. In addition to apparel and footwear, the brand has a line of swimwear, costumes for christmas and halloween, a line of jewelry and a line calles YAM (Y'en Marre), devoted to teen-agers and mothers.


A paradise for items for baby and children, stretched over four floors, with a terrific selection of collections and brands, from baby necessities to exclusive designer fashions.

Herr und Frau Klein (Mr. and Mrs. Klein)

From pram and furniture to clothes and toys: Austria’s first concept store for children has hand-picked products with sophisticated design and clean origin.

Kid's World at Steffl Department Store

The Kid's World at Steffl Department Store offers a large selection of different fashion and shoe brands.

Pony & Kleid - KINDER[anzieh]SACHEN und STEIFF-Tiere

The charming children's store in the city center offers teddy bears and more by Steiff and clothes (by Sigikid, Hatley, Play up).

Children's Fashion Boutique Zirkus

New and exclusive brands as well as up-to-date information on the latest trends in children's fashion.

Der Kleine Salon/Der Affe und der Bräutigam

The showroom "Der Kleine Salon" ("The Little Saloon") offers stylish and fairly produced children's and women's clothing by about 100 designers such as Bobo choses, Mini Rodini, Soft Gallery and BangBang. It is located in the Majolikahaus by Otto Wagner, right on Naschmarkt. Since 2016, another location at Karmelitermarkt named "Der Affe und der Bräutigam" ("The Ape and the Bridegroom") offers clothing but also accessories and interior design in high quality for the whole family.


On the second floor of the Gerngross department store is a large children's fashion area with brands including Boss, Guess, Desigual and Pampolina.


While the parents browse the children's fashion by catimini, moonkids, Duns and other brands at KidsRepublic, the children can discover the play area.


Versace, Missoni, Armani and other luxury brands are available in the exclusive children's fashion shop Bambini in the "Goldenes Quartier". Remember to bring a big purse with you!

Carrousel Kids

This is the place to come for top-quality, mainly French children’s fashion, toys and decorative items. Brands such as NORO, Numae, Ketiketa and others opt for cashmere, wool and cotton. The Italian brand PePe provides exclusive leg clothing. Musical boxes and mobiles by Annabel Kern and Moulin Roty complete the offering.

Here you will find information on sustainable children's fashion.


Wollzeile 17, 1010 Wien
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Josefstädter Straße 29, 1080 Wien
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Spiegelgasse 8, 1010 Wien
  • Opening times

    • Mo - Th, 10:00 - 18:00
    • Fr, 10:00 - 19:00
    • Sa, 10:00 - 16:00
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Kärntner Straße 12 , 1010 Wien
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Herr und Frau Klein Children's Fashion

Kirchengasse 7, 1070 Wien
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Steffl Department Store

Kärntner Straße 19, 1010 Wien
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Zirkus Children’s fashion boutique

Herrengasse 15, 1010 Wien
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Der kleine Salon

Linke Wienzeile 40, 1060 Wien
  • Opening times

    • Mo - We, 10:00 - 14:00
    • Th - Fr, 10:00 - 18:00
    • Sa, 10:00 - 15:00
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Der Affe und der Bräutigam Conceptstore

Große Sperlgasse 8, 1020 Wien
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Mariahilfer Straße 42–48, 1070 Wien
  • Opening times

    • Mo - We, 09:30 - 19:00
    • Th - Fr, 09:30 - 20:00
    • Sa, 09:30 - 18:00
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KidsRepublic Kindermodenboutique

Gumpendorfer Strasse 40, 1060 Wien
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Carrousel Kids Boutique

Spiegelgasse 15, 1010 Wien
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Clothes on a shelf

Carrousel Kids

© Carrousel Kids
Herzilein Wien, portal
Herzilein Wien © Herzilein Wien
Pony & Kleid
Pony & Kleid © Pony & Kleid
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