... Lifestyle & Scene

Shop from outside

Lindengasse fashion mile

A narrow side street not far from Vienna’s famous Mariahilfer Strasse shopping street is causing a splash on the fashion scene. Lindengasse, located at the heart of the Neubau creative district, has become a bustling hub of contemporary fashion with numerous small boutiques.

Lena Hoschek

Austrian Design

Vienna has a lively design scene. Fashion and accessories in various styles are designed here and sold in the designers’ shops and showrooms.

Restaurant Tian

Vegetarian Dining

A number of restaurants in Vienna have specialized in delicious meat-free cuisine. Not only do they prepare vegetarian dishes, they also make use of regional and primarily organic ingredients.

The Point of Sale


Where the creative scene makes it home, hip establishments are also booming. The Freihausviertel in the vicinity of the Naschmarkt is a big attraction with its numerous restaurants, bars and cafés.


Puff – the bar

A former red light establishment has been transformed into a picturesque cocktail bar. The past serves as the source for its name.

Fashion shop inside

Kirchengasse on trend

Kirchengasse offers a full-on shopping experience on a minimum of space. Not far from Vienna's shopping mile of Mariahilfer Straße, small shops present young fashion design and streetwear, rare sneakers and unusual items for children.



Everything is right at the Labstelle on Lugeck in the 1st district – from the cuisine to the design.

Terrace of Cafe Leopold

Meeting Place MuseumsQuartier

The MuseumsQuartier (MQ) is one of the ten largest cultural quarters in the world. Located at the border of the old city in the former imperial stables, it combines institutions of different art fields, restaurants, cafés and shops in an area of over 640,000 square feet in a post-modern ambiance, a combination of baroque buildings and modern architecture.

rhiz bar

Thriving Nightlife under the Subway

The Gürtel ring road is fast becoming the nerve center of Vienna’s nightlife. Old stagers Chelsea, B72 and Q [kju:] are being joined by a new music venues in the arches under the elevated subway.

Pralines in a display case

Lively shopping scene

In the immediate vicinity of Vienna's Naschmarkt, a small, but elegantly trendy area with interesting shops is being created on Kettenbrückengasse.


Hotspot Burggasse

Vienna’s seventh district has been one of the city’s leading creative centers for a number of years now thanks to its quirky stores, bars, workshops and cultural initiatives. Branching out from the area around Neubaugasse, a new hotspot is now emerging around Burggasse and St. Ulrichs-Platz.

People at a table in front of a vegetable stall

The Vienna Naschmarkt

Vienna’s best-known market has around 120 market stands and restaurants for a colorful culinary offering ranging from Viennese to Indian, from Vietnamese to Italian. The Naschmarkt has developed into a meeting point for young and old. The Flea Market on Saturday is already a cult event.

Café Phil, exterior shot

Gumpendorfer Straße

A phenomenal density of new restaurants and bars has developed on Gumpendorfer Straße. The creative scene in particular prizes this lively district when going out.

DJ in front of the Dancefloor of Volksgarten Disco

Electronic sounds

Not only do fans of the waltz get their musical money’s worth in Vienna. Lovers of electronic sounds find plenty of opportunity to listen in and dance the night away on the Danube Canal, beneath the Giant Ferris Wheel, on the Gürtel and in tucked-away courtyards.