Fashion Stars of Tomorrow

Among the most exciting discoveries in the fashion world right now, they trained at Vienna's fashion schools and have sustainable production firmly in their sights. Introducing three bright young talents.

Florentina Leitner

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3 pictures

Two female models in front of a mountain landscape in the snow — © Benjamin Mallek

Female model with pink jacket — © Benjamin Mallek

Female model with fashion from Austria — © Benjamin Mallek

Florentina Leitner founded her eponymous label in 2020. Born in Mödling, she attended the Hetzendorf fashion school in Vienna before going on to complete her studies in Antwerp. Idiosyncratic and flamboyant, her style is often touched off with playful accessories. Lady Gaga and Kylie Jenner wear her designs.
www.florentinaleitner.com

Jana Wieland

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3 pictures

Female model in yellow wrap — © Daliah Spiegel

Female model with plaid jacket — © Daliah Spiegel

Vienna-based designer Jana Wieland set up her label in 2016. Her fashion stands for simple, sculptural cuts that convey a timeless elegance. A sustainable creator, her fabrics come from surpluses and existing stocks held by well-known brands.
www.janawieland.at

Jennifer Milleder

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3 pictures

Female model with dark-blue pants and top piece — © Tim Cavadini

Female model in pale blue and white patterned clothes — © Tim Cavadini

Jennifer Milleder studied fashion at the University of Applied Arts in Vienna, Austria's hothouse for up-and-coming fashion designers. Voluminous shapes and eye-catching patterns characterize her experimental style.
www.jennifermilleder.com

Text: Susanne Kapeller