Mariahilfer Strasse is one of the main shopping streets in Vienna. A younger set shops in this area, compared to the city centre. The best-known brands can be found here, from Mango to Diesel. But if you prefer to rummage in smaller shops, then make a detour to Neubaugasse in the 7th district.

Right at the beginning of the street, ebenBERG presents chic fashion made from organic and fairly traded fabrics. Right opposite, NFive sells well-known international fashion labels such as Filippa K, Vanessa Bruno and American Vintage. Maronski, an Austrian fashion label, has also set up shop here. Vivibag shirts, bags and accessories are sewn around the corner on Richtergasse.

The Brillen.manufaktur a couple of steps further along offers limited editions of selected designer eyewear ranging from Paul Frank to ic! Berlin. The legendary Freitag bags made from old truck tarpaulins are available in the flagship store of the same name.

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At Ina Kent, there are cool bags that can be worn in all sorts of ways. And the right head covering can be found in the Mühlbauer Hat Manufactory – from the fashionable hat to the stylish cap.

At the joint flagship store of the Swiss eyewear label VIU and the Viennese fashion store We Bandits, the focus is on hand-made limited editions. On the ground floor there are stylish glasses, on the 1st floor the focus is on fashion from Korea. A total of 95 labels are presented here with daring, yet wearable individual pieces.

Around the corner in Mondscheingasse, an Eldorado awaits lifestyle fans in the concept store Park. On an area of 480 square meters and in a completely white ambience, visitors will find international designers such as Ann Demeulemeester and Haider Ackermann, as well as Austrian labels from Petar Petrov to GON.

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In a pretty corner boutique a bit further along Neubaugasse, designer Lena Kvadrat has opened a shop called Art Point, named after her Austrian-Russian label. And at Bootik 54, sought-after vintage pieces are waiting to be purchased.

At Kitsch Bitch, you'll find clothing and accessories printed with humorous sayings. Both girls and boys can select from a wide range of sweatshirts, T-shirts, caps and gym bags. There is also smart jewelry, watches and sunglasses. In the same shop, Sight offers young fashion design from Austria, Germany, Italy and Hungary, away from mass-produced goods.

Handschuhe am Neubau is a charming, small specialty store for gloves of every kind, whether leather, silk or wool, as well as for parasols, Knirps umbrellas, and walking sticks. A typical Viennese store, of which there used to be so very many.