Beside Neubaugasse, Kirchengasse has established itself in the creative district of Neubau as another mini shopping mile off the beaten track. Visitors will find funky and colorful fashion at Disaster Clothing, where Spanish and Austrian labels hang on the rails. Zerum sells sustainable and fair trade fashion. The new fashion label carries both women's and men's attire.

Bag designer Eva Blut has also set up shop in Kirchengasse, where she showcases her leather bags with their innovative designs and a certain je ne sais quoi.

Purist and clear lines are trademarks of ulliKo. The fashion in the shop at the beginning of Kirchengasse is characterized by the colors black, white and red. With Ferrari Zöchling, the Kirchengasse is home to another domestic fashion label. The pieces are renowned for their particularly beautiful prints, which are created through collaborations with artists.

In the shop Vis a vis, the young designer Andrea Kerber sells fashion from her streetwear label of the same name. The designs are known for their particularly beautiful prints, which are created in cooperation with artists. Next door at the Pollsiri fashion studio, elegant costumes as well as evening and cocktail dresses are made to measure, while gentlemen can have their suits and shirts tailored here.

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Scandinavian fashion is currently a major trend. Labels such as Ganni, Mads Nørgaard, Cheap Monday, and Just Female are available at the Kauf dich glücklich store. A café and the German company’s own “Kauf dich glücklich” collection ensure a special shopping experience. However, coolness is not a matter of age: at Herr und Frau Klein, just a couple of steps away, there are loose-fitting baby vests for the very smallest and guaranteed uncheesy shirts, pants and skirts for the slightly older.

The Schmuckladen jewelry shop is the right place to come if you're looking for delicate and playful individual pieces in gold, silver and stone. Comic-lovers will hit pay dirt at Bilderboxvienna, where special graphic novels and manga are offered, including in original languages from the USA and France.