Avant-garde fashionistas from Vienna and further afield have been seeking out Myung Il Saba-Song in the second district for years. The cool concept store Song,on Praterstrasse, brings together cult labels such as Walter Van Beirendonck, Dries Van Noten, Balenciaga Edition, and AF Vandevorst, as well as fashion by selected Austrian designers. The store also carries selected fragrance and interior labels, while the adjacent Galerie SongSong hosts art exhibitions.

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Eigensinnig Wien is the name of a concept store on the idyllic Sankt-Ulrichs-Platz in the 7th district. Owners Toni Woldrich approaches fashion as wearable art for creative minds and visionaries. The boutique is dedicated entirely to the own fashion label Eigensinnig Wien. In the tailor's studio above the store, unique handmade pieces are created for headstrong characters and put on display in the beautiful historic vaults of the shop below. The fashion label focuses on individual craftsmanship. Natural materials are important for Toni Woldrich, who also has a weakness for the color black.

In a pair of locations, in the first and fourth districts, Wolfensson carries more than 60 international fashion labels for men and women, all of which are hallmarked by high-quality workmanship and avant garde sophistication. Highlights include Boris Bidjan Saberi from Barcelona, Julius_7 from Tokyo and A1923 Augusta from Italy. A number of the products on offer in these understated boutiques are produced in small studios.