Anyone who has forgotten their vacation reading at home should make a trip to the gay and lesbian bookstore Löwenherz. Here you can browse for hours among thousands of books. In addition to classic and international literature, there are picture books, magazines, and DVDs. The ChickLit bookstore in the first district offers a fine assortment of feminist and lesbian literature in both German and English.

Vienna's biggest "Gay Lifestyle Store" is located in the 5th district and is called Gayt. Apart from clothing and toys, it also focuses on art: There is a gallery in the basement where gay artists present their art.

Bookstore Löwenherz

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All the big chains can also be found on Mariahilfer Straße - from H&M and Zara to Peek&Cloppenburg. If you’re looking for high-end brands, you should visit the Golden Quarter: The luxury shopping mile in Vienna’s Old City, between Tuchlauben, Bognergasse, and Am Hof, hosts the exclusive flagship stores of Louis Vuitton, Emporio Armani, Miu Miu, Dsquared2, Prada, and Saint Laurent. From here it’s only a hop, skip, and a jump to Kärntner Straße, with its many shops.

Gayt

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Special treasures can be found every Saturday morning at the trendy flea market at the Naschmarkt (right next to the subway station at Kettenbrückengasse). Kitschy gems and precious individual pieces have already been unearthed here. If nothing else, the rummaging and browsing is lots of fun in itself, even if - as is usually the case at flea markets - all sorts of junk is also for sale. And finally, the traditional Café Savoy is highly recommended.

Shopping tip: Only for men

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