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Two men out shopping
© WienTourismus/Peter Rigaud


Anyone who has forgotten their vacation reading at home should make a trip to the gay and lesbian bookstore Löwenherz. Here you can browse for hours among thousands of books. In addition to classic and international literature, there are picture books, magazines, and DVDs. The ChickLit bookstore in the first district offers a fine assortment of feminist and lesbian literature in both German and English.

Anyone looking for toys and accessories for long nights will be superbly taken care of at S-World on Mariahilfer Strasse. This store is part of a big sex shop, so it’s not for people who fear physical contact.

All the big chains can also be found on Mariahilfer Straße - from H&M and Zara to Peek&Cloppenburg. If you’re looking for high-end brands, you should visit the Golden Quarter: The luxury shopping mile in Vienna’s Old City, between Tuchlauben, Bognergasse, and Am Hof, hosts the exclusive flagship stores of Louis Vuitton, Emporio Armani, Miu Miu, Dsquared2, Prada, and Saint Laurent. From here it’s only a hop, skip, and a jump to Kärntner Straße, with its many shops.

Special treasures can be found every Saturday morning at the trendy flea market at the Naschmarkt (right next to the subway station at Kettenbrückengasse). Kitschy gems and precious individual pieces have already been unearthed here. If nothing else, the rummaging and browsing is lots of fun in itself, even if - as is usually the case at flea markets - all sorts of junk is also for sale. And finally, the traditional Café Savoy is highly recommended.

Shopping tip: Only for men

Trend shopping in Vienna

Bookstore Löwenherz the bookstore for gay and lesbian readers

Berggasse 8
1090 Vienna


Kleeblattgasse 7
1010 Wien


Mariahilfer Straße 49
1060 Wien
  • Opening times

    • Mo - We, 10:00 - 20:00
    • Th, 10:00 - 21:00
    • Fr, 10:00 - 20:00
    • Sa, 10:00 - 18:00

Goldenes Quartier

Tuchlauben 3-7A/Bognergasse/Seitzergasse/Am Hof
1010 Vienna

Flea market at the Naschmarkt

1060 Vienna
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