The design of the Vienna Cube Clock, a symbol of the city, serves as a model for top-quality Vienna souvenirs - such as wristwatches, mocha cups and water cups.
The Cube Clocks have been showing the time at public places in Vienna since 1907. The first prototype was located at the junction of Opernring/Kärntner Strasse. Through its imposing design, it became a symbol of the city. The characteristic octagon with beveled corners and the "Normalzeit" logo is considered an icon of the modern era. Greenwich Mean Time, which was introduced in 1910, was known locally as "Normalzeit", or normal time, prior to which there were various times zones across the monarchy.
Time for Vienna
When the Viennese Cube Clocks were privatized a few years ago and replaced with new ones, the Lichterloh art shop acquired the historic models and in doing so initiated the art project "Normalzeit". The Cube Clocks were also the template for a wristwatch in a limited edition of 1907 pieces - the number making reference to the year of their creation. Further clocks in the Cube Clock design followed: on the one hand the slightly smaller Normalzeit wristwatch Red 36, this time unlimited and with a quartz movement. And the latest coup: the limited models "Blackout 2020" and "Time to Date 2020".
On the other, traditional Viennese companies have also taken up the face of the Cube Clock as a motif and present products with the slogan "Time for Vienna": To go with the Normalzeit brand, the Viennese glass manufactory Lobmeyr developed a pale blue water cup for the Wiener Wasser water management department as well as a white wine glass designed by the Polka Design Studio. The Augarten Porcelain Manufactory created a mocha cup and teacup, each with its own saucer.
The Demmer tea house has dedicated a special tea blend to Normalzeit, including a tea package in the Cube Clock design. Wearers of a Normalzeit wristwatch who'd prefer a leather strap to the original silicon strap can buy one from the leather goods specialist R. Horn's – as well as the matching watch case made from calf's leather.
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The products of the Normalzeit brand are available from the individual companies, as well as from Lichterloh and in the online shop www.normalzeit.at/produkte: