Discover Vienna’s imperial past in the heart of the Neue Hofburg – and take a piece of history home with you! The Imperial Shop offers a unique selection of elegant souvenirs and gifts, inspired by the grandeur of the Habsburg Monarchy and by cultures from across the globe.

Whether it’s traditional handicrafts, classic accessories, elegant keepsakes or books about Austrian history and inspiring world literature, here you’ll find the perfect memento of your trip to Vienna. Authentic, high-quality and curated with a love for diversity.

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Hofburg Info Center

The Imperial Shop Vienna is located in the royal ambiance of the Viennese Imperial Palace, offering a contrast to the imperial flair with its modern space. Here is also the Hofburg Info Center, where visitors can get information about the history of the imperial palace in an international historical context and learn more about the institutions located here along with the significance of the Hofburg (Imperial Palace) up to the present.