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Shopping in Vienna

Shopping streets and pedestrian zones offer luxury goods and good values – at jeweler’s shops as well as antique stores, art stores, and fashion designer boutiques. Between flagship stores and shopping palaces, you can discover many things.

Mühlbauer Hats

Online shopping in Viennese

Supporting small stores is more important than ever nowadays – especially when shopping online. Many traditional Viennese establishments and...

Shoemaker Scheer at work

Typically Viennese! Discover Vienna Originals now

Viennese Originals play a big role in making Vienna what it is. Experience time-honored handcraftsmanship and the Wiener Werkstätte collective.

Kohlmarkt

Shopping in the City Center

Vienna has its own very special note. And not just when it comes to music. When it comes to shopping, too, you’ll find much that is refreshingly...

Stores on Kettenbrückengasse

Shopping around the City Center

Mariahilfer Straße is the city’s longest and most lively shopping street. It will be worth your while to explore the side streets in the 6th and...

Vienna Now Design

Discovering design in Vienna - with VIENNA / NOW

VIDEO: Diverse and creative, exciting and colorful - design made in Vienna puts you in the mood for more ...

Group of people in front of a shop on Tuchlauben

Elegant brands, exclusive flagship stores

The great luxury brands have discovered Vienna. They present cool elegance and stylish glamour in exclusive boutiques between the Kohlmarkt...

Exclusive shopping street

Goldenes Quartier

The new luxury shopping area in Vienna’s Old City offers exclusive flagship stores of Louis Vuitton, Emporio Armani, Miu Miu, Prada and Saint...

Crystal luster at Lobmeyr’s

The Emperor's New Clothes

Vienna's imperial and royal court purveyors supplied the imperial house in the Austro-Hungarian Monarchy. A few traditional companies still bear...

People taking an evening stroll on the atmospherically lit Kohlmarkt

High-caliber from Kohlmarkt

Fans of high-carat luxury will quickly find what they are looking for around Kohlmarkt. The area is home to traditional Viennese jewelers Wagner,...

Two women out shopping

Fashion Chains & Flagship Stores

When it comes to shopping, Vienna has something to offer for everyone. From large fashion chains to small boutiques, from elegant flagship stores...

Salesroom at Wall

Trend shopping

A venture in Vienna’s hip shopping district will reveal many secret tips. In flagship stores and shopping palaces you’ll find original gifts for...

People in front of a shop on Tuchlauben

Tax free Shopping

All visitors not resident in the EU are entitled to a refund of Austrian value-added tax, which is included in the price. Minimum purchase: € 75.01.

Herzilein Wien, portal

Shopping with/for children

From shoes to jeans, from dresses to hats - Vienna's great shops for children remind us that up-to-date fashions for children don't always have...

Flea market at the Naschmarkt

Flea and antiques markets

Buying an antique to take home is also popular amongst visitors to Vienna. A rummage around the flea and antiques markets can unearth all sorts...

Graben

Wien Products - Vienna's best Shops

Would you like to bring a piece of Vienna back home? With Wien Products, you’ve made the right choice. Wien Products are much more than...

People in front of a shop on Tuchlauben

Guided Shopping Tours

The little shops off the trails of the major shopping boulevards can be hard to find. Shopping tours will guide you to the insider’s tips hidden...

Various cakes at Café Demel

Sweet greetings from Vienna

Vienna is sweet! The sweet-toothed from around the world have been meeting in the metropolis on the Danube for centuries. And sweet Vienna still...

Mocha service by Josef Hoffmann for Augarten Porzellan

On the trail of Wiener Werkstätte designs

Elegant luminaires, beautiful tableware, fine fabrics and high-quality silverware: many of the products designed by Wiener Werkstätte artists –...

Jean-Paul Vaugoin and master silversmith Yakup Kurter in the workshop of the silversmiths

Handmade in Vienna

Vienna is a city brimming with cabinets of wonders, a place where time-honored craftsmanship is upheld in numerous workshops to this day. We poke...

Museum shop in the Leopold Museum

Vienna’s museum shops

Many Vienna museums round out their exhibitions with shops that are well worth a visit. This is the place to go to find things unusual and...

Pink Punschkrapferlschokolade (punch cake with chocolate)

Classic desserts – recovered

New takes on apple strudel, Sachertorte and Punschkrapfen: creative confectioners are wrapping up the flavors of classic Viennese sweet...

Shop from inside

Imperial Shop Vienna

Where Sisi would shop: At the Imperial Shop Vienna at the Imperial Palace. Selected souvenirs and products from former purveyors to the Imperial...

Snowballs

Snow globes: Souvenir from Vienna

The original Viennese snow globes show the world in miniature. The snow falls quietly onto St. Stephen’s Cathedral and the Giant Ferris Wheel.

Manner slices

Tickled pink

A legendary Viennese confectioner is celebrating a special anniversary in 2020: Manner has been producing its popular snacks for 130 years.

Wristwatch

Cube Clock for everyday use

The design of the Vienna Cube Clock, a symbol of the city, serves as a model for top-quality Vienna souvenirs - such as wristwatches, mocha cups...

Viennese delicacies

Fig jam, honey, escargot caviar? It's not all about the excellent wines – there's also a wide range of exotic gourmet foods produced within the...

Shop from inside

Gerstner K. u. K. Hofzuckerbäcker

Pleasure on three levels is on offer at Gerstner K. u. K. Hofzuckerbäcker - the Imperial and Royal Court Confectioner - with shop, bar and...

Liska

On lofty soles: exclusive shoes

Sneakers may be best-suited for extended sightseeing. But true fans of fashion prefer to walk along the city pavements on high heels. In Vienna...

Perfume by Wiener Blut

Scents from Vienna

Making perfume had a long tradition in the Vienna of the Habsburg monarchy. Even today, you can still obtain many of these scents with a great...

Museum shop in the MuseumsQuartier

Design souvenirs from Vienna

Those on the search for special souvenirs from Vienna will find them in stores with a select designer offering.